The Value of DC Lighting in 9 Points

Challenge Key Question ATX LED Solution
1. DC vs. ACWhere does AC remain and where does DC excel? Why introduce DC now when AC is everywhere? We harness DC for ‘switch plate and up’ devices—lights, fans, USB ports—delivering quieter, more efficient performance. Legacy 120 VAC remains only for high-power loads like hair dryers and heaters.
2. Cost EfficiencyHow do material and labor costs compare? With copper prices rising, how can wiring stay affordable? Our AWG 18 DC wire costs ¼ of traditional Romex, uses less copper/plastic, and is faster to install—all while meeting 1500 V isolation standards.
3. Flicker & QualityCan we eliminate LED flicker affordably? AC-driven LEDs flicker under TRIAC dimmers—what’s the fix? DC directly drives LEDs (diodes) with zero flicker down to zero intensity. No complex electronics—just pure, smooth dimming.
4. ReliabilityHow to reduce fixture failures and landfill waste? Integrated AC fixtures fail fast, requiring full replacement—can it be greener? Centralizing AC→DC conversion in a single, redundant hub eliminates dozens of failure points in each fixture—delivering unmatched longevity and minimal waste.
5. Contractor AdoptionWill electricians embrace new wiring? Are trades willing to change their approach? Our DC wiring mimics existing 120 VAC topology. Electricians install it with the same techniques they know—no retraining, just simpler gauge.
6. SimplicityCan advanced lighting avoid sticker shock? Wireless/control systems add cost—what’s the alternative? No hubs, no provisioning—every switch locally controls DC lighting. Out-of-the-box simplicity at a fraction of the cost.
7. Color TemperatureIs user-adjustable CCT viable and affordable? Apps and Wi‑Fi are expensive—any simpler way? Two wires (18/2) deliver adjustable CCT via simple switch, app, or schedule—no training required for end users.
8. System UpgradeabilityHow to future-proof without rewiring? Tungsten was simple—LEDs got complex. How can we keep it simple? Start with basic DC fixtures. Upgrade your central hub for advanced features—room-by-room, without touching walls.
9. DC AdvantagesWhat unique benefits does DC enable? Beyond cost—what else is easier or possible? Battery backup, emergency lighting, low-cost sensors, and three‑way switching—all native to DC wiring with zero extra hardware.